Some partnerships begin with persistence — and a phone number you will not stop dialling, even when the rest of the country is on holiday.
In the weeks before Christmas, I called Willy's. I called again. I called again after that. I left messages. I sent emails. It did not occur to me — not once — that the people I was calling might be on holiday. That offices close. That normal human beings take time off for Christmas and parties and the small, ordinary business of having a life. I am, it turns out, gloriously oblivious to such things. I was, by any reasonable measure, relentless. All I wanted was to place an order — to get their products into the hands of the people I was building this for.
Early in January, the team picked up. I told them the whole story — the calls, the waiting, the complete failure to register that an entire country had closed for the holidays. They laughed. They were warm and open and generous, the way people are when someone clearly has no idea how Christmas works but means every word of it.
I am probably more annoying than funny by now — the person who keeps dialling through December as if the world does not stop, as if offices are not full of people with plans and families and parties to attend. But that is usually what happens when you find something worth believing in. You forget that other people have lives. You become the person who keeps calling.
Willy's Anxious Drinker and Eureka are fantastic products. We love everything they do — and we are grateful they picked up the phone, eventually, and did not block the number.
The best partnerships are not found. They are insisted upon — dialled through every holiday — and then returned with kindness.